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This book is fun to read!...Cooper takes care to delineate those studies that were particularly important in their purpose, particularly clever in their design, and most groundbreaking in their results. He makes a gripping story of the inception and march of progress in what could have been simply a long series of interesting research projects. In doing so, he made me nostalgic for a time when the field of psychology was alive with excitement and overrun with research topics that actually made sense to those outside a narrow specialty and that meant something to the citizenry."
―Alan Cheney, PSYCCRITIQUES
―D.J. Winchester, Yeshiva University
"Dr. Joel Cooper has been at the very forefront of research on dissonance theory for decades now. In this book, he provides a brilliant and engagingly-written review of the 50-year history of dissonance research and a masterful account of the ensuing developments in the theory. The book will be an outstanding resource for readers familiar with dissonance research and an enlightening introduction for those who are not"
―Professor Russell H. Fazio, Ohio State University
Why is it that people who smoke continue to do so knowing how bad it is for them? What drives people to committing adultery even though they inherently believe this is wrong? What's the outcome of this contradiction in the mind?
Cognitive dissonance has been an important and influential theory since Leon Festinger published his classic work in 1957. It is known by every social psychologist, most psychologists of any stripe, and the lay public, making its way into such mainstream publications as The New York Times with increasing frequency and accuracy. Ultimately, dissonance has become one of the most popularly known expressions of social psychological insights, making its way into the literature in consumer, health and economic behavior, and has become a frequently used explanation of political behavior in the popular press and magazines.
In marking the 50th anniversary of the theory's inception, Joel Cooper - arguably the scholar most associated with dissonance research in the past few decades - has presented a beautiful, modern and comprehensive analysis of the state of dissonance theory. This book charts the progress of dissonance theory, assessing its impact not only within our understanding of psychology but in everyday experiences as well. It should be important reading for students in social psychology, either undergraduate or graduate, but equally relevant to a host of other readers who need to understand or share the same passions for appreciating the significance of cognitive dissonance in the human psyche.
- Sales Rank: #1202136 in Books
- Published on: 2007-04-13
- Released on: 2007-03-27
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .49" w x 6.14" l, .75 pounds
- Binding: Paperback
- 216 pages
Review
Cooper (Princeton) does a superb job summarizing research on the concept of cognitive dissonance since it was first elucidated by Leon Festinger in the 1950s...Cooper brings a much-needed historical perspective to cognitive dissonance, and he peppers his discussion with interesting personal anecdotes. Political analysts as well as psychologists will be interested in the specific conditions that elicit cognitive dissonance."
―CHOICE (D.J. Winchester 2007-12-11)
This book is fun to read!...Cooper takes care to delineate those studies that were particularly important in their purpose, particularly clever in their design, and most groundbreaking in their results. He makes a gripping story of the inception and march of progress in what could have been simply a long series of interesting research projects. In doing so, he made me nostalgic for a time when the field of psychology was alive with excitement and overrun with research topics that actually made sense to those outside a narrow specialty and that meant something to the citizenry." ―Alan Cheney, PSYCCRITIQUES (Alan Cheney PSYCCRITIQUES 2007-12-14)
About the Author
Joel Cooper received his B.A. from the City College of New York in 1965 and a Ph.D. from Duke University in 1969. He joined the psychology department faculty at Princeton University in 1969, attaining the rank of full professor in 1978. Professor Cooper's major research focus is on attitudes and attitude change, particularly as they relate to the process of cognitive dissonance. His recent work examines vicarious experiences of dissonance (i.e., feeling dissonance due to the inconsistent behavior of others) and the role of the self in dissonance arousal. Two other areas of active interest are (1) the effect of expert testimony in courts of law, and (2) gender differences in the effectiveness of information technology, particularly among school children.
Most helpful customer reviews
18 of 18 people found the following review helpful.
This book is a gem!
By A. Cheney
Fifty years ago, we learned that we cannot hold two conflicting thoughts at the same time, nor can we engage in behaviors that conflict with our beliefs, at least not without creating a great deal of psychological discomfort, which we then have to work hard to dissipate. Even before 1957, people knew, for example, that it was not easy to see themselves as upstanding, honest individuals while simultaneously swindling widows of their life savings. But that year was particularly full of conflicting thoughts and behaviors. It was the year Ed Sullivan introduced Elvis as "a real, decent fine boy" and then allowed his singing of "Peace In The Valley" to be televised only from the waist up. It was the year the Soviet Union launched not one but two Sputniks into orbit, putting that country and not us into first place in the original star wars.
But 1957 was a good year, too. The laser and the piña colada were invented. And social psychology was flourishing with interesting research that was relevant to everyday American life. It was the year psychologist Leon Festinger coined the term 'cognitive dissonance' when in another recent news event, a small group of Californians calling themselves The Seekers awaited the prophesied end of the world by flood on December 21, 1955. "All of the people would perish in the cataclysm," they believed, "except for those who believed in the prophecies emanating from the planet Clarion; they alone would be saved from the flood" (p. 3). As happened to the Millerites a century before, the Jehovah's Witnesses 40 years earlier, and countless other groups before and after, The Seekers were sorely disappointed when the day came and the expected event failed to transpire.
Festinger and his students, however, knew they had hit a gold mine of social research in this 'disconfirmed expectancy,' and their prompt and thorough study of the group resulted in Festinger's 1956 book When Prophecy Fails. In the book, Festinger finishes the story: After the great letdown, and after much prayer and soul searching by the devotees, the Seeker's prophet soon learned from Clarion that Earth had been spared because of the faith and efforts of the little group. What had seemed like a failed prophecy was actually a blessing in disguise. Goodbye, disconfirmed expectancy! Adios, cognitive dissonance! Festinger and his team went on in later studies to focus on the specific psychological process by which this cognitive adjustment had taken place. Cognitive dissonance theory had been born.
Social psychologist Joel Cooper captures all of this beautifully in Cognitive Dissonance: Fifty Years of a Classic Theory. It is a labor of love as much as a scholarly revisit to the roots, development, and current implications of an important 'super-theory' (p. 181) in psychology. Cooper is the ideal person to write this book. His own research in cognitive dissonance stretches back four decades, and, although he does not mention it in the book, Cooper's doctoral dissertation likely dealt with cognitive dissonance. His website reveals that even now "his major research focus is on attitudes and attitude change, particularly as they relate to the process of cognitive dissonance." In short, Cooper has the bona fides to write this book.
And this is no dry memoir. In the tradition of Elliot Aronson, whose own work in cognitive dissonance theory is amply discussed, the book is a delight to read. In discussing all of the important studies of cognitive dissonance over the last half century, Cooper takes care to delineate those studies that were particularly important in their purpose, particularly clever in their design, and most groundbreaking in their results. He made me nostalgic for that time when the field of psychology was alive with excitement and research topics that actually made sense to those outside a narrow specialty. While I personally wasn't even sentient during that longed-for time, it is fun to read about.
Cooper also writes of the theory's important implications for today. The early 21st century is alive with possibilities for conflicting thoughts and actions, as we drive across town to hear a speaker who flew his private jet to lecture us about environmental responsibility or we write a check for the campaign of a 'family values candidate' who is on his third marriage and is a known philanderer. Cooper agrees, and he discusses the role of cognitive dissonance theory in reaching current health-care and public health goals. And for clinicians, he provides a thought-provoking section on the union of psychotherapy (all brands) and cognitive dissonance.
This book is a gem and joins those rare others in our field that offer important historical perspective, brush away the cobwebs from relevant research, suggest remedies for some current challenges, and all the time provide a very enjoyable read.
*This is a condensed version of my review of the book in PsycCRITIQUES--Contemporary Psychology: APA Review of Books, 52(45), 2007.
10 of 11 people found the following review helpful.
Biased but still has good qualities
By J. Goehner
At times this book almost feels like a recitation of Coopers research career. Most of the research presented in this book was performed by or related to Coopers own research. Which makes sense, since he is more familiar with these experiments than experiments not related to his own. As such, the book mainly focuses on Coopers point of view of cognitive dissonance rather than cognitive dissonance in general.
If you aren't familiar with any of the research after 1957 then this book will do a pretty good job of getting you started, but I wouldn't recommend stopping there.
1 of 1 people found the following review helpful.
A fair summary of the theory
By alkimake7
This book is quite useful on summarizing the development of cognitive dissonance theory over the years. It outlines the most important studies conducted in favour and against the theory and gives insight to other theories relevant to cognitive dissonance. Even though the book is far from being objective as the writer himself introduces his own perspective as "a new look at dissonance theory", the book still has the advantage of being one of the most comprehensive resource on the history of cognitive dissonance.
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